Market Positioning-the Five Ps of Marketing but they Start with Positioning

Understanding your position in the market goes a long ways to determining the rest of the marketing decisions you must make. The five Ps in marketing are



1. Positioning

2. Product

3. Place

4. Promotion

5. Price



If you’re going to be the low-cost provider in a niche market, then that will dictate the product must provide the basic value and not much more. Promotion will focus on low-cost and good-value functions. The price must be the lowest and the place will be those marketing channels that cost little or nothing. The place or channel to promote/sell the product must be trafficked by bargain hunters.



On the other hand if you’re going to pursue a product differentiation strategy and you want to position your product as a highly differentiated one, then the product must have additional features, the price can be set at the upper end of the range that customers will pay for it and the promotion will focus on the unique features offered. The place or channel must be trafficked by premium buyers.



By determining your position in the market, the other decisions become clearer.



Best regards,

Hall T.

Teknologi Super LCD

Teknologi Super LCD adalah teknologi untuk mempercantik tampilan layar ponsel. Inovasi ini dikembangkan oleh HTC untuk layar ponselnya.

Teknologi Super LCD ini membuat gambar di layar ponsel menjadi lebih indah. Sebab teknologi ini akan mengatur keselarasan warna secara alami serta menghadirkan contrast yang lebih jernih.

Selain itu yang tak kalah pentingnya adalah, mampu menghemat energi ketimbang versi sebelumnya. Penghematan yang bisa dilakukan kurang lebih bisa mencapai lima kali lipat.

Teknologi Super LCD ini rencananya akan mulai dilepas ke pasaran pada akhir 2010. Seri produk yang akan dipilih termasuk di antaranya HTC Desire dan Nexus One yang telah beredar sekarang, namun tentu saja Super LCD ini akan dibenamkan untuk varian terbaru kedua produk tersebut.

Semoga bermanfaat.
Dari: Berbagai Sumber

The Business Model – The Nine Models for Making Money

After you validate the market, the next step in the process of starting a company is to identify the business model. The business model in short answers the question: how do you make money? The following site outlines the nine business models:



Brokerage Model—bringing buyers/sellers together.



Advertising Model—promoting products/services to an audience



Infomediary Model—gathering information about an audience and monetizing it



Merchant Model—selling goods/service either wholesale or retail



Manufacturer (Direct) Model – selling goods/services directly to the user without an intermediary



Affiliate Model – providing purchase opportunities wherever people may be



Community Model – selling ancillary products/services in a community



Subscription Model – charging for ongoing usage of a product/service



Utility Model – charging based on how much of a product/service is used.



In today’s web-based world, it’s common to use two or more of these models in the same business. Before fund raising, it’s important to identify the business model. The business doesn’t have to generate a great deal of revenue but it needs to have a clearly defined business model that is scalable.



Best regards,

Hall T.